Facebook's misleading campaign against Apple's privacy policy

Harvard Business Review: "Without personalized ads," [Facebook] says in its ads and on its website, "Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend." Hmm. Really? It's an eye-popping figure, and one that suggests that Apple's pro-privacy policy is poised to deal a devastating blow to small businesses. But where does the data for this apocalyptic claim come from? And does it hold up under scrutiny? And: To ...